Integrated Communications Plan and Creative for the Youth and Young Adult Market 18-24 year olds
Fish and Wildlife Service · Opportunity F12AS00355
Deadline
Rolling / TBD
NA
Award range
$0 – $25k
Total program funding
$25k
≈ 1 awards expected
PostedAugust 1, 2012
Who can apply
- Others
There is not an application process for this funding opportunity. This is a notice of intent to award a single source grant to the University of Missouri Mojo Ad under justification 505DM 2.14B(1) and (4).
About this opportunity
This agreement will deliver strategic plans, which will include; an assessment of current market situations, strategic research to unearth insights on how to reach and resonate with the YAYA target and generate excitement about the brand, a fully integrated communications plan that includes PR, promotion and non-traditional, word of mouth and social media tactics, and creative concepts that will resonate with the YAYA market